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Brand Keys' survey sees small increase in spending
November 15, 2016
By: TOM BRANNA
Editor
US consumer holiday spending is only expected to increase 1.8% in 2016 and Brand Keys blames the politicians for the malaise. “Seventeen months of election coverage, political ads, and an unexpected presidential outcome have shifted shopper attentions away from thoughts of holiday celebrations, sugarplums, and shopping lists,” said Robert Passikoff, founder and president of Brand Keys, Inc., the New York City-based brand loyalty and customer engagement research consultancy. “The result? Muc...
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